Recently I discovered an expert, Don Crowther, whose specialty is social media and how to make money for your business by using social media marketing.
Two Types of Social Media
First he explained about two types of social media:
- Social media that makes you money
- Social media that only makes you friends
He continued explaining some of the social media statistics, as well as the different types of social media users and how to attract them.
Keeping a clear division between the social media you use just for friendships and what you do to build business relationships to make money is absolutely critical.
Making money from social media requires a much more strategic approach which he explains very well in his videos. This goes way beyond just setting up a business page in Facebook. This is about what type of content to produce and where to put it. He also covers when and how to ask for money, when and how to give content and when and how to be personal.
Your social media efforts need to add value. Your social media engagement must portray you as an expert in your business and a trusted source of information.
The big lesson I received from watching the video was that the quality of your posts on social media platforms directly relates to the quality of your audience and that will create a following of people more likely to buy from you.
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