To all project managers who want to make a career move, or for contractors who need to move to new project management contracts, there are a few important things to consider.
You need to have an updated resume and a good LinkedIn profile. In addition, you need to be prepared for Interviews that are part of this process.
Today I want to share two great resources to assist you in your journey.
“Interview Advice and Tips” is a curated list of articles, by Patricia D. Sadar. It contains several great articles covering Interviews from every possible angle.
One Page Resume
Let me know in the comments what you think of these resources.
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For most Project Management professionals social media is already part of their lives. This article will look at LinkedIn and Google+ and how it is adopted in project management.
As a social networking site for professionals, LinkedIn will help you find experts in project management. There are many project management related interest groups on LinkedIn which you may join. Add yourself to groups and communities that share common interests with you or your business. Then follow and contribute to the discussions. This way you can connect with as many project professionals as you like including experts who can answer questions and provide advice.
When I perform a search for project management groups, there are almost 7000 results, which can be narrowed down by adding more filters. Groups with the most members are displayed at the top and the number of active discussions are also shown.
With LinkedIn you can build your brand and profile to share with others, search for work, get valuable information about searching for work, and expand your network. If you are not actively participating here as a project manager, I encourage you to read “Benefits of using LinkedIn”.
Google+
Most people have a Google profile and it’s very easy to join Google+. There are multiple interest groups to join discussions, watch webinars or even join Google hang-outs.
Google Hang-outs
With Google hang-out you connect with your colleagues, communities and customers via a video chat. Google Hang Outs is a great way you can have face to face conversations both privately and publicly. Collaborate in real-time, share ideas and even do interviews. You can also record the conversation so it can be viewed at a later time
There are many project managers, Pages relating to project management, as well as PM communities. Use Google + to share posts, interesting links, photos, videos or perhaps events for project managers.
SEO value and Google Authorship
If you or your company has an online presence, there is also value in having a Google+ account for search engine optimization (SEO) purposes. If you are a content creator, like I am, you can claim Google Authorship. It is really simple:
Create a Google+ Profile and upload a high quality headshot and fill out the profile information.
Go to plus.google.com/authorship, sign up with your email and click on the verification link that Google will send you.
The biggest advantage of doing this is if people search for a particular content, your Google Plus profile will be displayed including your photos and a brief description of who you are. If they like your content, there is a high probability people will add you to their circles to allow them to receive updates from you or your business.
Let us know in the Comments if you’re using LinkedIn or Google+ for your projects and how well that is working for you.
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Social Media Marketing takes place through various Social Media platforms when they are used as a marketing tool to market a company’s products and services. Social Media tools can be divided into different categories, each category serving its own purpose.
The above diagram depicts some of the key Social Platforms in use today. Many of the platforms can be targeted as marketing tools to increase exposure to your business and grow your business through more sales and strategic partnerships. Let’s look at each key platform in more detail. For the purposes of this article only one example of each type will be discussed.
1) Blogs
From term “weblog” is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. At beginning of 2008 blog search engine Technorati was tracking more than 112 million blogs and this number is growing at a rapid pace.
Currently there are 12,9 million active blogs with more than 5 billion readers.
2) Micro-blogging: Twitter
Micro-Blogging is a Social Media tool that answers to 1 question:
“What Are You Doing?”
Answers question in short sentences of 140 characters or less.
Most users on Twitter are already on Facebook .
Twitter is one of the fastest growing Social Media platforms.
It is referred to as ‘Instant messaging on steroids’.
Demographics shows that it is used by politicians, celebrities, news anchors and individuals.
Total visits in May 2009 were 134 million ; with 32 million unique visitors in April 2009.
The Twitter platform is used by 94% of marketers.
3) Really Simple Syndication: RSS
RSS “feeds” allow people to subscribe to the various websites, blogs or sections of websites that are of interest to them.
4) Social Networking: Facebook
Facebook is a well-known Social Media platform to create, participate in groups, share photos, videos, audios online.
It has an Alexa ranking of 5 (fifth most trafficked website in the world).
Currently 300 million active members, growing with 250 000 new members per day and predicted to be 500 million by 2011.
Demographics: fastest growing age group is 30-35. Women aged 55 is also a big growth area
Facebook presents huge opportunities to set up a group discussing areas of interest relating to your business.
5) Niche Networks: LinkedIn
LinkedIn is a Professional Networking Social Media platform and the largest network of its kind. Currently, it is used by more than 50 million professionals to exchange information, ideas, opportunities and business networking.
6) Chatrooms
Build your own network of contacts who share your interests.
7) Message Boards: Forums
An Internet forum, or message board, is an online discussion site were any topic of interest is posted and discussed.
8) Podcasts
A podcast is a series of digital computer files, usually either digital audio or video, that is released periodically and made available for download by means of web syndication.
9) Video sharing: You Tube
YouTube was founded in 2005 by Chad Hurley, Steve Chen and Jawed Karim, who were all early employees of PayPal. You Tube is a video sharing Social Media platform that currently has 75 million videos and 150 000 more videos are added per day. YouTube allows people to easily upload and share video clips across the Internet through websites, mobile devices, blogs, and email. In 2006 YouTube was purchased by Google Inc. Video marketing is used significantly more by men than women.
Delicious is a social bookmarking service that allows users to tag, save, manage and share web pages.
If you enjoyed this summary of social media marketing tools for business, go read my free Social Media Marketing Report which contains more useful information about your most pressing questions about social media as a marketing tool.
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