Why Goal Setting is Important to Project Success

Through the power of goal setting, project managers can set objectives for their teams and watch them accomplish their mission. Goals need to be SMART: Specific, Measurable, Achievable, Relevant and Time-bound.

There are several benefits to SMART goals, like when project managers outline their expectations by keeping them out in the open. In so doing, they increase the probability of employees and team members being successful by up to 70%, thanks to regular check-ins, updates and group accountability. This statistic is supported by the recent research of Dr. Gail Matthews.

SMART goals help project managers effectively create the focus and drive that employees and organizations need to constantly operate as high performers. High-performing organizations successfully complete an average of over 80% of their projects.

Through SMART goal setting, priorities become clear. There is a clear and specific focus that employees of all levels are committed to. Along with clarity and focus, the motivation of being able to measure progress in light of milestones achieved, further bolsters the positive effects and total results of SMART goal setting.

For more on the power of GOAL setting see the Infographic from Brandeis University.

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