December 14, 2017


Project management advice, tips, tools and recommended resources for existing and aspiring project managers.

Measure Your Effectiveness With Social Media

How Do You Measure Effectiveness Of Social Media?

In order to get faster results from an investment in Social Media Marketing you need to measure your Social Networking efforts in terms of Return On Investment (ROI).

Five proven ways to increase your ROI are:

  1. Have a Business Strategy to increase exposure in support of your products and services and to create new business.
  2. Establish presence in your marketplace and reinforce your credibility.
  3. Expand your reach and create buzz for events you’re hosting.
  4. Nurture relationships and create strategic partnerships.
  5. Properly maintain your presence and be an industry leader.

What ROI categories do you use?

Once you have a Social Media Marketing strategy in place in support of your Business Strategy, the following ROI categories can be used to measure return on investment to create branded online community:

Customer Communities:

  • Increase in customer acquisition
  • Increase in customer retention
  • Reduction in customer service costs
  • Increase in page rank and general site traffic due to additional content on a community
  • Improved product and service allocation based on real time customer feedback and customer driven innovation

Internal Communities (Employees):

  • Increase in productivity due to
    • General knowledge sharing
    • Identification of subject matter experts to shorten ramp up
    • Virtual team environments for distributed teams
    • Increase in employee retention. People like meeting other employees, face to face and virtually. This produces a more enriching work environment.
    • Decreased hiring costs. It’s easier to hire from within. Finding good candidates through internal social networks can provide even more information (both profile based and content creation based) about internal candidates.

This is an extract from my free Social Media Marketing Report.

If you’re interested in related social media articles, read here and please feel free to leave any comments.

Why Should You Participate In Social Media Marketing?

Why Social Media Marketing?

This is another extract from my free Social Media Marketing Report.

Using Social Media for social networking is an effective marketing tool that became very popular in recent years. It compliments traditional media tools for marketing and should not be seen as the only way to market online businesses or the best answer to grow any business as this is not the Golden Compass to solve all your marketing challenges. But it certainly could be if used correctly.

Marketing through Social Networking is a long term activity where you are building your presence, your reputation and your credibility over time.  Use Social Networking sites to listen online to what people are saying about your company, about your products, about your brand.  One can refer here to a case study of Vodafone in Europe who has a team monitoring conversation in Social Media about Vodafone. To them it is all about customer retention.

Let’s look at the benefits to Entrepreneurs, Business Owners/Executives and Service Professionals of using Social Media as a marketing tool.

  • Generate exposure for your business
  • Help rise in search engine rankings and increase traffic
  • Reduce overall marketing expenses
  • Build new business partnerships
  • Bring in new qualified leads with increased subscribers from opt-in list
  • Help close new business

Taking into consideration that Social Media sites influence purchase decisions and change minds regarding purchasing products, these sites can be used to do product research and do consumer reviews.  Word of mouth is a powerful marketing tool as consumers trust their friend’s recommendations more than any other form of advertising.

Your Virtualpm,


11 Key Social Media Tools To Consider For Marketing

What Are The Key Social Media Tools?

Social Media Marketing takes place through various Social Media platforms when they are used as a marketing tool to market a company’s products and services.  Social Media tools can be divided into different categories, each category serving its own purpose.

The above diagram depicts some of the key Social Platforms in use today.  Many of the platforms can be targeted as marketing tools to increase exposure to your business and grow your business through more sales and strategic partnerships. Let’s look at each key platform in more detail.  For the purposes of this article only one example of each type will be discussed.

1) Blogs

From term “weblog” is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.  At beginning of 2008 blog search engine Technorati was tracking more than 112 million blogs and this number is growing at a rapid pace.

Currently there are 12,9 million active blogs with more than 5 billion readers.


2) Micro-blogging: Twitter


Micro-Blogging is a Social Media tool that answers to 1 question:

“What Are You Doing?”

  • Answers question in short sentences of 140 characters or less.
  • Most users on Twitter are already on Facebook .
  • Twitter is one of the fastest growing Social Media platforms.
  • It is referred to as ‘Instant messaging on steroids’.
  • Demographics shows that it is used by politicians, celebrities, news anchors and individuals.
  • Total visits in May 2009 were 134 million ; with 32 million unique visitors in April 2009.
  • The Twitter platform is used by 94% of marketers.


3) Really Simple Syndication: RSS

RSS “feeds” allow people to subscribe to the various websites, blogs or sections of websites that are of interest to them.


4) Social Networking: Facebook 


Facebook is a well-known Social Media platform to create, participate in groups, share photos, videos, audios online.

  • It has an Alexa ranking of 5 (fifth most trafficked website in the world).
  • Currently 300 million active members, growing with 250 000 new members per day and predicted to be 500 million by 2011.
  • Demographics: fastest growing age group is 30-35. Women aged 55 is also a big growth area

Facebook presents huge opportunities to set up a group discussing areas of interest relating to your business.


5) Niche Networks: LinkedIn

LinkedIn is a Professional Networking Social Media platform and the largest network of its kind. Currently, it is used by more than 50 million professionals to exchange information, ideas, opportunities and business networking.

6) Chatrooms

Build your own network of contacts who share your interests.

7) Message Boards: Forums

An Internet forum, or message board, is an online discussion site were any topic of interest  is posted and discussed.

8)   Podcasts

A podcast is a series of digital computer files, usually either digital audio or video, that is released periodically and made available for download by means of web syndication.

9)   Video sharing: You Tube

YouTube was founded in 2005 by Chad Hurley, Steve Chen and Jawed Karim, who were all early employees of PayPal. You Tube is a video sharing Social Media platform that currently has 75 million videos and 150 000 more videos are added per day. YouTube allows people to easily upload and share video clips across the Internet through websites, mobile devices, blogs, and email.  In 2006 YouTube was purchased by Google Inc. Video marketing is used significantly more by men than women.


10)    Photo sharing: Flicr

An online photo management and sharing application to show off your favourite photos and videos to the world.


11)   Social Bookmarking: Delicious

Delicious is a social bookmarking service that allows users to tag, save, manage and share web pages.


If you enjoyed this summary of social media marketing tools for business, go read my free Social Media Marketing Report which contains more useful information about your most pressing questions about social media as a marketing tool.

Related Social Media articles!


Social Media Phenomenon

Social Networking

The rapid emergence of social networking over the past five years is nothing short of a phenomenon. Social networking and blogs are now more popular than e-mail.  “Social networking has become a fundamental part of the global online experience.” According to John Burbank, Nielsen Online’s CEO.

Social Media is part of Web 2.0. With Web 2.0 the potential exists to create an interactive, dynamic environment where individuals, consumers and business collaborate, communicate and share.  It is viral by nature.

A growing number of news publishers have adapted their strategies from simply having websites to participating in social media through active use of sites like Twitter to drive awareness and conversation around their brands and offerings.  CNN and the New York Times have some of the largest following on Twitter.  Source: Nielsen Report

According to Michael Stelzner who published the Social Media Marketing Industry Report, the people most likely to use Social Media Marketing, are aged between 30 and 39 years.  Certainly, for people new to Social Media, there are many questions that come to mind. These questions are asked by Entrepreneurs, Business Owners/Executives of any size company and Service Professionals.

What Is Social Media Marketing?

Social Media Marketing can be defined as an engagement with online communities to generate exposure, opportunity and sales.  It’s the online conversation among customers, investors, employees, fans and critics.  The power is shifting from corporations to individuals and communities.

This is the new model that is part of Web 2.0 where people use the Web’s potential for creating an interactive, dynamic environment where individuals, consumers and businesses can collaborate and communicate in new and simpler ways.

The Social Media model enables a number of things:

  • informing
  • persuading
  • involving
  • demonstrating
  • reminding

Above all,  Social Media Marketing is free! All it takes, is a time commitment and using Social Media tools according to a predefined strategy. In this day and age it makes sense to use Social Media to promote your business.

To find answers on the 10 most asked questions, read this special report to understand how marketers are using Social Media to grow and promote their businesses.

5 Social Media Tips

Tips To Optimise Your Use Of Social Media

Since I discovered social media in 2008, I went on a mission to learn how to use it, what it can do for my business, how to use it to drive traffic, which tools to use to automate it, how to connect with others and so on.  As most of you know, social media is a powerful tool for increasing the traffic to your blog, and there are many different social media tips.  Here I have selected five of the best tips that have worked for me so far.

1. Befriend power users

Power users are the users that exert the most influence on social media sites.  These users regularly submit content that gets popular and they have many people that follow them. Check out the popular content in your niche and see who is submitting them.  You’ll often find a select group of people who submit the bulk of the popular content.

Some ways to become friends with these power users are to vote for their stuff, send them interesting links, link to their site if they have one, leave comments on their blogs, interview them. Once you’re developed a relationship with them, you can send them your best material or products and ask them to submit it if they like it.

2. Create more comprehensive content

One of the things I have discovered through my own research is that the typical social media users have a great appetite for learning. For this reason the content that does well in social media is pretty comprehensive and often educational.  The content is longer than your average post and it covers a subject with depth.

Therefore, it is worthwhile to creating longer posts filled with much value as you will do better on social media sites as a result.  Now each of your blog posts doesn’t have to be 1,500 words, but try to regularly publish longer, in-depth posts that stand out and add value.

3. Add images and video to your best content

Another thing that works well, is adding multimedia to content.  This is another thing I noticed about viral content. Much of this content is highlighted by images and video. It only takes a little bit of time to go to and google images to find relevant images that will improve your content.

Video seems to be the next big thing in blogging.  More and more people are making web video a part of their routine.  Therefore, if you have any video skills, use them!  Also, the cost and learning barrier for producing videos has come down with discount equipment, software, and training courses.  I’m definitely planning to add video to my sites soon to test how well it works.

4. Try niche social media sites

Instead of just focusing on the big general subject sites like Facebook and Twitter, there is a lot of opportunity in niche social media sites.  Here’s a great list of niche type of sites.  These sites won’t send as much traffic as the big general subject social sites, but the quality of their traffic is often much higher.  You’ll get a higher percentage of repeat visitors, a lower bounce rate, and more time spent on your site because of the more targeted traffic.

5. Use social media widgets at the end of each post

Widgets are a great way to encourage your visitors to submit your content to social media sites.  Visitors may like a post but without the prompting of a submission button, they won’t think to submit your content. I use ‘Share This’ at the end of each post to encourage readers to share content.

PS: Please feel free to add your own tips to this list as the whole point of social networking is to share, participate and learn from one another!

PSS: Related Social Media articles.

For the Top 10 questions that will answer how and why Social Media marketing will grow your business, read this FREE REPORT.

Build Your Reputation With Social Networking

Five Ways To Build Your Reputation With Social Networking By Bob Jenkins

Are you using social networks to build your reputation online? Whether you already are or you are just getting started with sites like Twitter and Facebook,  building your online reputation is your biggest responsibility. Here are five ways to make sure you do it right.

#1: Be Proud Of Being You The first thing is, you have to be yourself. You have to be who you are. Because although you can get away with being fake for a little while, as soon as one person realizes that you’re not who you say you are, your reputation is destroyed almost instantly because of the power of social networking. So be yourself. And don’t be afraid of being yourself. Realize that you have some gifts and some knowledge that people need to know about, and those that want to learn from you are going to gravitate towards you. Those that don’t think you’re worth listening to are basically going to ignore you. And it’s at their peril, so don’t worry about them.

#2: Transparency – Never Hide From Your Audience The second thing about your reputation is you should try to be transparent at all times. This means you keep everything real with your audience. For example, I pulled back the curtain to show what it takes to run a product launch. When I did my last product launch, I was Twittering every day what I was doing to get ready for this site. Most of the gurus out there would keep everything under lock and key, and I was being very clear, saying, “This is what I’m doing to get ready for this launch.” It actually helped me have a better launch, even though I told everybody exactly what I was going to be doing. They didn’t think that they had some surprise or whatever like most people teach; they just were excited to be part of it and part of the story. So be transparent. Let people know what you’re doing and why you’re doing it, and they’re going to learn how to trust you.

#3: Be Positive For Positive Results The third way to build your reputation is to be positive. There are folks out there who generally can do a good job of being negative. I don’t know about you, but I don’t find that to be a very long-term profitable strategy. It may get you some attention at first and spark some controversy, but that’s not the way to go. Be looking forward to the optimistic of your industry, of your business and what the results are going to be. It would be easy for you to go onto Twitter or onto Facebook and talk about how you’re having a bad day or this product sucks or this week sucks or this relationship sucks. But you’re not really there for a support network, per se. You’ll find some of that. If you have something bad happen in your life, sharing it with your followers will be very therapeutic for you and you will get a lot of support back. But when you’re just blasting negative things out, you’re going to get negative things in return, usually. So try to be positive as much as possible and look for the opportunities that are out there and look at them from that positive perspective.

#4: Build Your Reputation And They Will Come The fourth thing you must do is to be patient. This is because, initially, your reputation is going to be built only by yourself and the first initial people who get to know you. But as time goes on and you get more followers and you build a larger network of friends and peers, your reputation will solidify to allow your business to grow. Once it hits a tipping point, your reputation and business accelerates at a very quick pace. So be patient and let it happen. Don’t try this stuff out for a week and then come back to me next week and say, “Well, it didn’t really work. I didn’t really get any results yet.” You’ve got to let social networking play out over a few weeks and then a couple months and so on. A year from now your business is going to be tremendously different compared to where it is right now.

#5: Contribute To The Conversation – Every Day! The fifth thing about your reputation is you need to be someone that people look to as a contributor, not as a leech, not as a mooch, as a contributor. You have to be willing to be involved in the conversation, and you have to be willing to give as much or even more than what you’re going to get in return. The people who do that are growing so fast it makes my head spin. I feel that I’m a pretty giving person but I see some other folks out there that just keep on giving, giving, giving and they just build up a huge following and that social capital is a real asset to your business. So you need to make sure that you’re contributing as much as possible to the conversation. I don’t mean that as just go around randomly and try to help people. Within your specific task, your specific industry, the things you know well, you need to be at the forefront of letting people know how to do what you know how to do without charging them money at first. They’ll come and find your site and your products and they’ll pay you for that as time goes on and their needs grow. With social networking you need to be building your reputation up first. If somebody has a question, you should be one of the first people who answers and you need to answer without reservation not just, “Oh, I answered that in my eBook; go buy it”. They’re going to find your eBook if you just talk to them and give them solutions to the problem they are struggling with at that moment. Give people your input, your encouragement for them to get better at what they are trying to do. Any little quick free advice you can give, give it.

Actively Build Your Reputation With Social Networking And Reap The Rewards You’ve got to be in this for the reason of having fun and really building that relationship. But first, connect with people and really help them out. Understand that they’ll become loyal followers of what you do and see you for who you are. Follow these 5 steps to building your reputation online and you’ll not only beat your competition, you’ll have more fun doing it!

Bob Jenkins teaches business owners how to use internet marketing strategies effectively to attract more customers and get more sales without spending a fortune on advertising. Get more free social networking lessons at

Social Media – The New Marketing Philosophy

Social Media Poem

Marketing a business is not what it was, Social Media is the latest craze.

Business has to be smart and know where to start, the number of networking sites amaze.

To really achieve, business culture must believe, Social Media is more than just a cliché.

The first thing to do, is define what we do, and be ourselves or risk results that are blasé.

But how it is done, so popularity is won, will take some time to appraise.

Social Media and Marketing are not the same, Social Media is never a campaign.

Social Media is the philosophy, to ensure customer loyalty remains.

How do we know, our Social Media efforts will grow, to create the required business gains.

To be assured of success, we must constantly assess, the customer’s satisfaction is obtained.

Social Media is more than a craze, it is the new way, Social Media philosophy should now be ingrained.

Written by: Search Engine Optimisation Consultant

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