January 17, 2018


Project management advice, tips, tools and recommended resources for existing and aspiring project managers.

Make projects work for your business!

Where the business owner and service professional learn more about project management skills, project management tools and templates and project management methodologies for managing business projects.


An effective way to speed up results with business projects is to apply a simple Project Management framework to deliver your projects on time, to budget and with desired quality.

For solutions to:

  • WHAT project management is,
  • WHY your business needs projects,
  • HOW to do project management,
  • WHEN to start a project and
  • WHO must do the work

Discover a basic tool to successful project management, download the Project Management Toolkit for all your business project management needs.

Take Action today and start making a positive difference to your business.

Measure Your Effectiveness With Social Media

How Do You Measure Effectiveness Of Social Media?

In order to get faster results from an investment in Social Media Marketing you need to measure your Social Networking efforts in terms of Return On Investment (ROI).

Five proven ways to increase your ROI are:

  1. Have a Business Strategy to increase exposure in support of your products and services and to create new business.
  2. Establish presence in your marketplace and reinforce your credibility.
  3. Expand your reach and create buzz for events you’re hosting.
  4. Nurture relationships and create strategic partnerships.
  5. Properly maintain your presence and be an industry leader.

What ROI categories do you use?

Once you have a Social Media Marketing strategy in place in support of your Business Strategy, the following ROI categories can be used to measure return on investment to create branded online community:

Customer Communities:

  • Increase in customer acquisition
  • Increase in customer retention
  • Reduction in customer service costs
  • Increase in page rank and general site traffic due to additional content on a community
  • Improved product and service allocation based on real time customer feedback and customer driven innovation

Internal Communities (Employees):

  • Increase in productivity due to
    • General knowledge sharing
    • Identification of subject matter experts to shorten ramp up
    • Virtual team environments for distributed teams
    • Increase in employee retention. People like meeting other employees, face to face and virtually. This produces a more enriching work environment.
    • Decreased hiring costs. It’s easier to hire from within. Finding good candidates through internal social networks can provide even more information (both profile based and content creation based) about internal candidates.

This is an extract from my free Social Media Marketing Report.

If you’re interested in related social media articles, read here and please feel free to leave any comments.

Why Should You Participate In Social Media Marketing?

Why Social Media Marketing?

This is another extract from my free Social Media Marketing Report.

Using Social Media for social networking is an effective marketing tool that became very popular in recent years. It compliments traditional media tools for marketing and should not be seen as the only way to market online businesses or the best answer to grow any business as this is not the Golden Compass to solve all your marketing challenges. But it certainly could be if used correctly.

Marketing through Social Networking is a long term activity where you are building your presence, your reputation and your credibility over time.  Use Social Networking sites to listen online to what people are saying about your company, about your products, about your brand.  One can refer here to a case study of Vodafone in Europe who has a team monitoring conversation in Social Media about Vodafone. To them it is all about customer retention.

Let’s look at the benefits to Entrepreneurs, Business Owners/Executives and Service Professionals of using Social Media as a marketing tool.

  • Generate exposure for your business
  • Help rise in search engine rankings and increase traffic
  • Reduce overall marketing expenses
  • Build new business partnerships
  • Bring in new qualified leads with increased subscribers from opt-in list
  • Help close new business

Taking into consideration that Social Media sites influence purchase decisions and change minds regarding purchasing products, these sites can be used to do product research and do consumer reviews.  Word of mouth is a powerful marketing tool as consumers trust their friend’s recommendations more than any other form of advertising.

Your Virtualpm,


11 Key Social Media Tools To Consider For Marketing

What Are The Key Social Media Tools?

Social Media Marketing takes place through various Social Media platforms when they are used as a marketing tool to market a company’s products and services.  Social Media tools can be divided into different categories, each category serving its own purpose.

The above diagram depicts some of the key Social Platforms in use today.  Many of the platforms can be targeted as marketing tools to increase exposure to your business and grow your business through more sales and strategic partnerships. Let’s look at each key platform in more detail.  For the purposes of this article only one example of each type will be discussed.

1) Blogs

From term “weblog” is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.  At beginning of 2008 blog search engine Technorati was tracking more than 112 million blogs and this number is growing at a rapid pace.

Currently there are 12,9 million active blogs with more than 5 billion readers.


2) Micro-blogging: Twitter


Micro-Blogging is a Social Media tool that answers to 1 question:

“What Are You Doing?”

  • Answers question in short sentences of 140 characters or less.
  • Most users on Twitter are already on Facebook .
  • Twitter is one of the fastest growing Social Media platforms.
  • It is referred to as ‘Instant messaging on steroids’.
  • Demographics shows that it is used by politicians, celebrities, news anchors and individuals.
  • Total visits in May 2009 were 134 million ; with 32 million unique visitors in April 2009.
  • The Twitter platform is used by 94% of marketers.


3) Really Simple Syndication: RSS

RSS “feeds” allow people to subscribe to the various websites, blogs or sections of websites that are of interest to them.


4) Social Networking: Facebook 


Facebook is a well-known Social Media platform to create, participate in groups, share photos, videos, audios online.

  • It has an Alexa ranking of 5 (fifth most trafficked website in the world).
  • Currently 300 million active members, growing with 250 000 new members per day and predicted to be 500 million by 2011.
  • Demographics: fastest growing age group is 30-35. Women aged 55 is also a big growth area

Facebook presents huge opportunities to set up a group discussing areas of interest relating to your business.


5) Niche Networks: LinkedIn

LinkedIn is a Professional Networking Social Media platform and the largest network of its kind. Currently, it is used by more than 50 million professionals to exchange information, ideas, opportunities and business networking.

6) Chatrooms

Build your own network of contacts who share your interests.

7) Message Boards: Forums

An Internet forum, or message board, is an online discussion site were any topic of interest  is posted and discussed.

8)   Podcasts

A podcast is a series of digital computer files, usually either digital audio or video, that is released periodically and made available for download by means of web syndication.

9)   Video sharing: You Tube

YouTube was founded in 2005 by Chad Hurley, Steve Chen and Jawed Karim, who were all early employees of PayPal. You Tube is a video sharing Social Media platform that currently has 75 million videos and 150 000 more videos are added per day. YouTube allows people to easily upload and share video clips across the Internet through websites, mobile devices, blogs, and email.  In 2006 YouTube was purchased by Google Inc. Video marketing is used significantly more by men than women.


10)    Photo sharing: Flicr

An online photo management and sharing application to show off your favourite photos and videos to the world.


11)   Social Bookmarking: Delicious

Delicious is a social bookmarking service that allows users to tag, save, manage and share web pages.


If you enjoyed this summary of social media marketing tools for business, go read my free Social Media Marketing Report which contains more useful information about your most pressing questions about social media as a marketing tool.

Related Social Media articles!


Social Media Phenomenon

Social Networking

The rapid emergence of social networking over the past five years is nothing short of a phenomenon. Social networking and blogs are now more popular than e-mail.  “Social networking has become a fundamental part of the global online experience.” According to John Burbank, Nielsen Online’s CEO.

Social Media is part of Web 2.0. With Web 2.0 the potential exists to create an interactive, dynamic environment where individuals, consumers and business collaborate, communicate and share.  It is viral by nature.

A growing number of news publishers have adapted their strategies from simply having websites to participating in social media through active use of sites like Twitter to drive awareness and conversation around their brands and offerings.  CNN and the New York Times have some of the largest following on Twitter.  Source: Nielsen Report

According to Michael Stelzner who published the Social Media Marketing Industry Report, the people most likely to use Social Media Marketing, are aged between 30 and 39 years.  Certainly, for people new to Social Media, there are many questions that come to mind. These questions are asked by Entrepreneurs, Business Owners/Executives of any size company and Service Professionals.

What Is Social Media Marketing?

Social Media Marketing can be defined as an engagement with online communities to generate exposure, opportunity and sales.  It’s the online conversation among customers, investors, employees, fans and critics.  The power is shifting from corporations to individuals and communities.

This is the new model that is part of Web 2.0 where people use the Web’s potential for creating an interactive, dynamic environment where individuals, consumers and businesses can collaborate and communicate in new and simpler ways.

The Social Media model enables a number of things:

  • informing
  • persuading
  • involving
  • demonstrating
  • reminding

Above all,  Social Media Marketing is free! All it takes, is a time commitment and using Social Media tools according to a predefined strategy. In this day and age it makes sense to use Social Media to promote your business.

To find answers on the 10 most asked questions, read this special report to understand how marketers are using Social Media to grow and promote their businesses.

Social Media – The New Marketing Philosophy

Social Media Poem

Marketing a business is not what it was, Social Media is the latest craze.

Business has to be smart and know where to start, the number of networking sites amaze.

To really achieve, business culture must believe, Social Media is more than just a cliché.

The first thing to do, is define what we do, and be ourselves or risk results that are blasé.

But how it is done, so popularity is won, will take some time to appraise.

Social Media and Marketing are not the same, Social Media is never a campaign.

Social Media is the philosophy, to ensure customer loyalty remains.

How do we know, our Social Media efforts will grow, to create the required business gains.

To be assured of success, we must constantly assess, the customer’s satisfaction is obtained.

Social Media is more than a craze, it is the new way, Social Media philosophy should now be ingrained.

Written by: pete@seowizardry.ca Search Engine Optimisation Consultant

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