project communication

Have you ever worked with virtual teams as a project manager? (Click for related articles) From my experience of working with virtual teams who are distributed and working remotely, we have to overcome the communication challenges by using tools like tele-conference facilities, instant messaging and email.

This article is Part 2 of a discussion of research findings about the challenges virtual teams face, communication preferences and recommendations. It is based on an online survey done by Software Advice’s Noel Radley (*) with professionals who regularly work on virtual projects, and who had an opinion on the challenges of virtual projects.

Virtual Team Members’ Preferred Communication Channels

Preferred Communication Tools

The survey confirmed recent reports that email usage has not yet declined to the extent some predicted. To the contrary, 41 percent of virtual team members surveyed selected email as their most preferred communication tool. However, it was also stated as problematic by some (23%) due to long email threads.

After email, phone was selected by 36 percent of those surveyed as their preferred communication channel perhaps due to the benefits of a “real-time” collaboration tool. Surprisingly, tools designed for online collaboration were selected by the fewest respondents. Only 12 percent selected virtual conferencing as a preferred communication channel, and discussion forums and chat rooms were selected by just 10 percent.

Miller recommends instant messaging (or chat) as one of the more effective real-time communication channels for virtual teams. It’s a much better way to collaborate on something that’s in active progress, or to reach a final decision on an issue. It can also be used to link directly to Web pages or relevant documents that may come up in conversation.

When facing virtual workers who prefer traditional communication channels, managers may need to push adoption in order to help bridge the gap between the tools team members are accustomed to and the tools that help them collaborate most effectively.

Communication Channel Preferences by Age

To add further complexity, our findings revealed a shift in communication preference based on age. Generally speaking, the preference for digital mediums (such as email) decreased with age, while the preference for analog communications (namely, phone) increased with age.

Demographics: Communication Channel Preferences by Age

Email preferences were greatest among the youngest team members surveyed: nearly half of those aged 25-34 had a top preference for email (46 percent). This preference was slightly less for 35- to 44-year-olds (41 percent), and lower still for 45- to 54-year-olds (36 percent).

The greatest preference for phone was held by team members in the 45-54 age category, at 41 percent, while 34 percent of the 35-44 age bracket and 29 percent of the 25-34 age bracket preferred communicating by phone.

These trends change when it comes to video conferencing and discussion forums and chat. The 35-44 group is less likely to prefer virtual conferencing and more likely to prefer chats and discussion forums than both the older and the younger age groups.

These differences may mean that companies with trans-generational teams run into subtle misunderstandings, as diverse communication preferences result in people not answering the phone or not replying to emails. To keep distributed teams on the same page, Miller recommends a “multifaceted” approach.

Conclusions

Effectively managed communication will be more of a solution than a problem for a variety of issues, such as task management and team members with commitments to multiple projects.

Moreover, a multi-pronged approach, including instant messaging, agile project management tools, blogging and wikis, should be used to engage teams and foster effective communication. When confronting teams with diverse preferences, a comprehensive communication strategy involving a variety of tools and techniques can help solidify team connections, as well as improve project visibility.

According to Miller it’s important to keep enthusiasm and engagement high, and to make sure that team members’ direct managers or sponsors have easy access to meaningful information showing the value of the work and the overall return.

For reference, you can find the full report here:

http://blog.softwareadvice.com/articles/project-management/survey-communication-virtual-projects-0714/

(*) Software Advice is a company that researches and evaluates project management technology.

Top challenges

Thirty-eight percent of team members said communication was difficult on virtual projects, making it the top-cited challenge.

Poor communication regarding task management was perceived as the top threat to project success, selected by 41 percent of team members.

Email was a preferred channel for 41 percent of respondents—though 23 percent noted long email threads were a communication pitfall.

The lack of the right software or technology was given by 33 percent.

A lack of productivity was seen as the biggest threat to project success by 28 percent, since many team members believed those who work remotely are held less accountable.

In addition to communication challenges there are also others based on feedback from Matthew Miller, a project leader at the open source technology company Red Hat who has worked with thousands of contributors on open-source operating system called the Fedora Project.

A deeper challenge of most remote teams is the fact that members are typically “drawn from other teams,” and thus have only partial responsibility to their virtual projects. Miller said that typically there’s more work that needs to be done than time to do it, and often commitments to virtual teams are the easiest to break. In view of the productivity challenge stated above, the issue may simply be that they have other commitments that take priority. Managers may need to consider analyzing the scope of a team’s commitments when assigning tasks or attempting to pinpoint problems.

Virtual Team Members’ Top Project-Communication Problems

Task Management

When analysing the top communication-related challenges of remote projects it was found that approximately 41 percent of respondents answered that the failure to clearly assign and update tasks, was the top threat to effective project communication.

For 23 percent of respondents, long email threads were the top obstacle to communicating effectively. For others (19 percent), they most experienced trouble scheduling virtual meetings and conference calls. And 16 percent of virtual team members experienced confusion about which communication channel—phone, chat or email—to turn to for which tasks.

Many turn to software solutions for task management. Software Advice found in a recent report that 52 percent of project management software buyers were seeking a task management application.

Although tools are important, Miller emphasized the importance of having established processes in place for your team, like regular group interactions for shared tasks for example.

For reference, you can find the full report here:

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Communication Challenges for Virtual Project Teams Part 2